Modell's Sporting Goods is a retail store chain that specializes in sporting goods and athletic apparel. The company was founded in 1889 and has since grown to over 150 locations in the northeastern United States. Modell's carries a wide range of sporting goods for a variety of sports, including basketball, football, baseball, and soccer, as well as fitness equipment and fan gear for various teams. The store also carries a variety of athletic apparel, including t-shirts, sweatshirts, and leggings, as well as accessories like hats and socks. In addition to its physical stores, Modell's operates an e-commerce website where customers can browse and purchase products online. The company also offers a loyalty program called "MVP Rewards," which gives members access to exclusive discounts and promotions.