Sports social media influencers are individuals who have a large following on social media platforms and use their platforms to promote sports-related content and brands. These influencers can be athletes, broadcasters, or sports journalists, among others. They may post content such as game highlights, analysis, personal insights, or sponsored content related to sports.

Sports social media influencers have the ability to reach and engage with large audiences, and are often able to use their platforms to promote products, events, or causes related to sports. Some sports social media influencers are able to monetize their platforms through sponsored content, merchandise sales, and other revenue streams.

Sports social media influencers can be a valuable resource for sports fans looking for new and interesting content related to their favorite sports and teams. They can also be a useful tool for sports brands looking to reach and engage with specific audiences. However, it is important for users to be aware of the potential biases and agendas of sports social media influencers, and to consider the source and authenticity of the content they are promoting.